Filter by
Discover beautiful stores in Reykjavik Shop now
Discover beautiful stores in Reykjavik Shop now
Open map
View all products
SugarTrends Locations
Recommend a Store > View all products
Info Box

Checkout our newsletter for the latest offers in your cities & favorite categories

All stores from Reykjavik

Our Designer

Guðbjörg Kristín Ingvarsdóttir was born in 1969 in Ísafjörður, West Iceland. Completing her journeyman’s examination at Copenhagen polytechnic in 1993, she received her Master diploma in goldsmithing at Reykjavik Technical College in 1994. Guðbjörg further studied jewellery design at Copenhagen Institute for Precious Metals before returning to Iceland in 1999, founding her own jewellery design company Aurum along with husband Karl Jóhann Jóhannsson MBA. Aurum‘s flagship store is located in the lively city centre of Reykjavík. 


Guðbjörg has made a name for herself with her innovative jewellery designs which are a combination of delicate individual elements inspired by her surroundings. Often seeking inspiration from the Icelandic nature, the majestic and raw landscape in the West Fjords continues to be reflected in Aurum‘s jewellery designs, both in her in-store collections and custom made jewellery art pieces that have been exhibited around the world. 


Guðbjörg was awarded first prize in the jewellery competition Spirit of the North in St. Petersburg in 2000. In 2001 she received the DV cultural award in Reykjavík for art design and received the Visual Arts Award for design in 2008. Along with receiving awards Guðbjörg has participated in many exhibitions both in Iceland and internationally, recognising Guðbjörg‘s artistry and craftmanship. Recent exhibitions include LOOT: MAD about Jewellery at Museum of Art and Design in New York and Artistar Jewels in Milan where Guðbjörg received recognition for a jewellery art piece from Aurum‘s Tuttu collection. Aurum by Guðbjörg has won world wide acclaim from the likes of Condé Nast Traveler, Timeout, Town & Country, GQ, Vogue and many others. ELLE magazine ranks our flagship store in Iceland as one of the “Best boutiques in the World”. Aurum received the Njarðarskjöldur award for Best Tourist Shop of the Year.

View store
Aurum by Guðbjörg
It all started when we (two young designers) decided to rent a shop for one summer. The feedback was incredibly positive and the time passed in a flash. Three years later we are still open. Located in Laugavegur, Reykjavik’s famous shopping street, we make everything ourselves and work at the shop on our designs, so everything is very personal. Our goal was and is still to sell unique things at reasonable prices and to let a new and fresh wind blow on the Icelandic design market. Furthermore, we offer young designers who are taking their first steps an opportunity to sell their products in our shop as well. We have also started quite small and even today it is sometimes unbelievable how favored our fancy store is.
View store

2 Product(s)

2 Product(s)

You own a beautiful store?
Apply now