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Prao Studio is not just a design company. In order to understand their philosophy, it must be explained in what environment Prao Studio will be created in 2016. The origin of all activities is the company Prao. Behind this name hides a company based in La Rochelle, which currently employs about 20 people. As in a cooperative organization, all employees have shares and participate in decisions. In 2013, Prao is founded with the opening of a restaurant. The concept: A daily changing map that uses mostly fresh local produce in large parts. Freezer? There is not any. In the following years, a modern café and boutique are being built in the immediate vicinity, bringing the word concept store to the French west coast. Both new activities are dedicated to the Prao values: simplicity, humanity and "le bon sens", which is probably best translated as "common sense". This is the setting for Prao Studio in 2016. With Quentin, one of the founders of Prao decides to pursue his passion for graphics and minimalist designs and starts working on his first posters and postcards. The first editions are offered for sale in the in-house boutique, where they gain an unexpected success. As a result, Prao Studio focuses on its favored design and develops several series in 2017. The waves, seafood and lighthouse series rise like the city map posters to bestsellers.
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